Behavioural Science – a change managers best friend when influencing decision-making (Bristol, UK)
As much as we want to believe it, humans are not completely rational beings. Traditional models of economic consumption have famously assumed that humans are rational thinkers who have perfect information to support their decision making and unlimited time on their hands to do so – but we all know that in real life this is rarely true.
Be it voting for Brexit, sticking to a standard electricity tariff, or having one drink too many, the decisions people take are often hard to explain or difficult to stop. Context, environment, the actions of others and a vast number of cognitive biases can all have a profound influence on our decision making and behaviours.
So what if we could tap into these cognitive biases and subconscious behaviours to maximise engagement and ultimately design more effective change programmes? Wouldn’t we have struck gold?
Join us as we host Chloe McDonald and Ella Smith of North Highland Consulting and explore the fascinating world of behavioural science and nudge theory. In this session we will discuss the different types of cognitive bias we are susceptible to and look at how "exploiting" these with informed "nudges" can influence decision making and behaviour.
The session will aim to cover:
- The origins of Behavioural Science and Nudge Theory and look at how governments have applied it to shape policy and strategy
- Exploration, through client case studies, as to how this same theory can be applied to large scale change programmes
- How you as change practitioners can apply and exploit them in your work
About our speakers
Chloe McDonald is a change management specialist and thought leader at North Highland UK Consulting. She has spearheaded the application of behavioural insights to strengthen North Highland’s change management offering, developing innovative and distinctive approaches to solving client challenges using behavioural science. She’s helped UK Government Departments develop change and communication strategies with the specific aim of kicking old habits and instilling new behaviours and has been shortlisted for the ‘Thought Leader of the Year’ award at the 2019 ‘Management Consulting Awards’.
Ella Smith is a change management consultant at North Highland UK Consulting, with experience across retail, telecoms, pharmaceuticals and UK government. She specialises in applying behavioural science to business challenges and has recently supported a central government department in changing the tech-enabled ways of working of their 16,000+ staff across 270 global locations.
We acknowledge and thank our event sponsor Burges Salmon LLP for their support.
Getting to the venue
Unfortunately, we are unable to offer onsite parking for this event. Pay and display parking can be found at the Gardiner Haskings department store located directly opposite the building, however the car park closes at 8pm. Free parking is available from 5pm on several side streets but is limited. The entrance to Gardiner Haskings is located on Unity Street and the postcode for the sat nav is BS2 0HZ.
Temple meads station is conveniently located less than a 5-minute walk from the building.
Members £5, Non-Members £10. Members should login to claim the discount. Times are BST.