Effecting Change through the use of Stories (Canadian Webinar)
Charles McFarland, of the Theatre of Commerce, brings the craft of developing and exchanging great stories to anchoring the organization’s business model in a unique value proposition. Stories engage the listener on an emotional level, bringing new value that transcend words. Calling it “The Iceberg Approach”, we learn how to work not only in innovation and from intention, but also in the five key brain centres that aren’t rooted in logic: creativity, motivation, intuition, emotion and physicality. We are then able to create, at the core of all change management work, a dynamic, iterative process that positions the organization ahead of the constant change that defines the reality of modern business, engagement and productivity
About our Speaker
Charles McFarland is a well-known and highly regarded business coach who helps leaders and teams achieve better outcomes through better stories. What does this mean? Whether looking at internal relationships (the teams that create strategy and performance) or external buy-in (from your customers or clients), the stories you tell should work to your benefit. The founder of the Theatre of Commerce, Charles leverages his decades of professional theatre practice to create measurable business results. Not only is he an award-winning director and producer, Charles has raised millions in capital, project-directed and opened three new performing arts centres and is a Certified FocalPoint Executive and Business Coach.
Times are Canadian Eastern.
We thank our event sponsor Theatre of Commerce.