Illustrating Behaviour – Supporting change with drawings (London, UK)
Culture isn’t written down, but drawings and illustrations have a powerful way to depict current cultural beliefs and rules, which can then be challenged. Visual storytelling in the form of comics and cartoons is a good way of communicating abstract, complex and emotionally difficult topics. The playfulness and unpolished style also invite participation - this is in stark contrast to slick corporate PowerPoint presentations and inspiring videos that put your audience in passive receiver mode.
Join the London Chapter and Virpi Oinonen, Chief Illustration Officer at Business Illustrator, in this workshop where you will learn how visual storytelling can be used in change initiatives. You will also get to discover your inner corporate comics artist and hopefully get some new ideas on how to present information.
About our Speaker
Virpi Oinonen has been the creative SWAT team of various change initiatives. Her job is to turn strategies into comics and animations and employee insights into short cartoons. Her background in digital campaigning helps her to create content that catches people’s attention and is shareable - a rare approach in internal communication.
Before semi-accidentally embarking on a career in visual change communication Virpi Oinonen used to produce digital campaigns for nonprofits like Greenpeace. She has also done consultancy and training around social collaboration tools (Yammer etc) and feels passionately about making organisations less stupid.
We are proud to work in partnership with King's College London for this event. The venue will be the remarkable Bush House in Aldwych, Central London. This iconic building has seen some huge changes since its opening in 1925. This Grade II listed building was originally an American-owned trade centre before becoming the headquarters of BBC World Service. Bush House’s latest purpose is that of higher education. King’s College moved in 2016, this time transforming the building into a centre of knowledge, learning and creativity.
Members £15, Non-members £30, Members should log in to claim this discount. Times are GMT.