The power of creativity in delivering change (London, UK)
Without creativity, you’re doomed to compete in commodity hell.
There are countless models and theories about how change can be successfully communicated, delivered and sustained to arrive at an organisation ready to react to existing and future challenges. The truth however is that for all the good these models do to structure approaches to change delivery, the crux of successful change is centred in employees, managers and leaders looking different, feeling different and behaving differently. A rational approach alone isn’t sufficient.
The London Chapter is proud to welcome Leon Labovitch, Director at The Labovitch Consultancy and Ed Hebblethwaite from Williams Murray Hamm (WMH) as we discuss and illustrate how creative expression is the key to unlocking change in behaviour and performance.
During the session Leon and Ed will introduce a structured approach to unlock creativity to help create traction and emotional buy-in for change and transformation initiatives. Ed will illustrate how sound change strategies are augmented with powerful and creative visuals to lead and harness business transformation. We then propose to discuss how creative expression could be introduced to inflight and future projects to increase the chances of sustained change.
Leon Labovitch is an experienced business change and transformation consultant with wide sector experience (from financial services to engineering). He recently headed up change at the Atomic Weapons Establishment and was Director of Transformation at the Science Research Councils.
He brings strong strategic and rational business thinking complemented with a flair for creativity with the use of visuals and storyboards to develop purpose and buy-in that helps clients ‘reinvent’ their organisations.
Ed Hebblethwaite has 25 years’ experience as a brand strategist, advertising planner, innovator and consumer researcher. He has worked for leading agencies such as Interbrand, Fitch, VCCP, Identica, Serendipity and Seymourpowell across a wide range of disciplines.
Ed started his own agency Think, in 2003, which was bought by Loewy – the group that also owned WMH. He spent 8 years at sister agency Seymourpowell as Board Strategy Director before returning to WMH as Strategy Director focusing on his brand strategy roots launching new products to great commercial success. Ed has worked across a number of big name clients including One 2 One, Puma, Orange, Mondelez, Unilever, PepsiCo, Gatorade, Diageo, Nandos, Asics, and Nestle.
Leon and Ed bring a combined 60 years in leading change and transformation using a balanced ‘From Rational to Creative’ approach.'
The event is £30 for members and £15 for non-members. Times are UK GMT. Please log in to claim membership discount.