The power of creativity in delivering change (London, UK)
Without creativity, you’re doomed to compete in commodity hell.
There are countless models and theories about how change can be successfully communicated, delivered and sustained to arrive at an organisation ready to react to existing and future challenges. The truth however is that for all the good these models do to structure approaches to change delivery, the crux of successful change is centred in employees, managers and leaders looking different, feeling different and behaving differently. A rational approach alone isn’t sufficient.
The London Chapter is proud to welcome Leon Labovitch, Director at The Labovitch Consultancy and Wybe Magermans from Williams Murray Hamm (WMH) as we discuss and illustrate how creative expression is the key to unlocking change in behaviour and performance.
During the session Leon and Wybe will introduce a structured approach to unlock creativity to help create traction and emotional buy-in for change and transformation initiatives. Wybe will illustrate how sound change strategies are augmented with powerful and creative visuals to lead and harness business transformation. We then propose to discuss how creative expression could be introduced to inflight and future projects to increase the chances of sustained change.
Leon Labovitch is an experienced business change and transformation consultant with wide sector experience (from financial services to engineering). He recently headed up change at the Atomic Weapons Establishment and was Director of Transformation at the Science Research Councils. He brings strong strategic and rational business thinking complemented with a flair for creativity with the use of visuals and storyboards to develop purpose and buy-in that helps clients ‘reinvent’ their organisations.
Wybe Magermans is an expert in helping brands change direction. He relocated from his native country, the Netherlands, to London starting as an interior architect. He eventually found his metier in the strategic and account management side of the creative business. Over the past 18 years Wybe has worked at top London agencies including: Fitch, Brandhouse and Pearlfisher, before joining Williams Murray Hamm in 2008. Member of the WMH board, Wybe heads up many major branding projects for the likes of Castrol, Pernod Ricard, Mondelez, Tesco, Carlsberg and Syngenta, however he has never lost his keen interest in architecture.
This evening, Wybe will be sharing key insights on helping Lamb Weston go from a company processing potatoes to a $3,2bn multinational brand. One that is on now firmly on its way becoming the world’s No.1.
Leon and Wybe bring a combined 50 years in leading change and transformation using a balanced ‘From Rational to Creative’ approach.
We are proud to work in partnership with King's College London for this event. The venue will be the remarkable Bush House in Aldwych, Central London. This iconic building has seen some huge changes since its opening in 1925. This Grade II listed building was originally an American-owned trade centre before becoming the headquarters of BBC World Service. Bush House’s latest purpose is that of higher education. King’s College moved in 2016, this time transforming the building into a centre of knowledge, learning and creativity.
The event is £15 for members and £30 for non-members. Times are UK GMT. Please log in to claim membership discount.